Consulting

We offer hourly consulting service to help your business take the steps to improve its website’s usability and search engine rankings, one hour at a time.

How We Can Help Your Business

Below is a list of the areas that we consult on to help grow your business’s online presence. You are paying for the time, so we can be as specific or as general as you would like. While I am happy to have the consultation over the phone, I find it is much more productive to have the discussion in person where I can show you exactly what needs to be done, so my preference is to meet at your business.

SEO and Website Design Consulting Areas of Expertise

Search Engine Optimization

Google, Bing, Yahoo, Apple – How are people searching for your business online and what can be done to optimize how these search engines recognize and display your business in an optimized way? I use the principles outlined in the Google Quality Raters Guidelines when evaluating how to improve your website’s rankings. The focus of these guidelines is to build your business’s Expertise, Authority and Trustworthiness (ETA) in the eyes of Google and the other search engines.

Website Usability

Do you already have a website, but it isn’t leading to many sales and you are not sure why not? Maybe you have a usability issue? I view every website in terms of user experience (UX). In other words, what is the experience of each potential customer when they interact with your website? Is your site structure clear so can you find your products and services? Are they being strategically funneled with simple, yet beautiful page layouts to where you want them to go? Each area of there experience can be optimized to have a positive impact on if and how they choose to purchase your services, products, or read your content. Find out more about user experience-driven website design.

Reputation Management

Online Reviews are more important than they have ever been before. Not only are potential customers making purchasing decisions more and more based on the reviews on Google, Yelp, and Facebook, but search engines utilize these reviews to determine where and how to rank your business online. Are you monitoring and responding to your companies reviews? Are you actively seeking more reviews and testimonials? It is important for us to understand who is discussing our brand, what they are saying, and how we can potentially impact it to build your business’s reputation.

Online Brand Building

To steal a line from GatherUp “Google Is Your New Home Page.” Search for your brand on Google and what do you see? Hopefully, you see your business and brand information in the knowledge panel. There are many ways to positively impact what Google displays about your business utilizing Google’s own tools, in addition to other social media platforms and off-line techniques. This concept goes hand and hand with reputation management above but involves a broader, holistic understanding of your brand and how it is viewed online.

Google My Business and Local SEO

Optimizing Google’s business directory is one of the single most important aspects of building your business’s online presence. Not only will Google use the information you provide to display your business on organic and local search (i.e. Google Maps), but the quality of the information on your listings directly impacts your business’s visibility on local search. It is free to claim your business’s Google My Business listing, so there is no reason not to ensure the information online is accurate and up-to-date.