Analytics and Reporting

The ability to measure and understand your online presence is just about as important as the things you do to build it.

How do you know what you are doing is effective? How do you know if you are receiving a positive return on your investment (ROI)? With our reporting service, we send you monthly reports on the metrics that matter to SEO and your website. These reports include:

• Google Analytics
• Google My Business Insights
• SEO Keyword Tracking
• Review Monitoring
• Citation Monitoring
• Social Media Tracking
• Discounted consulting rates

This is a great service if you are not quite ready to start the SEO process. You can use it to begin to see how your website is currently performing before making the decision to revamp your website or processes.

Below is each of our main reports in more detail.

SEO Keyword Rankings

Monitoring and understand how your website ranks for the search terms that are important for your business is one of the most important aspects of SEO (Search Engine Optimization). It will show you if your SEO efforts are paying off. Showing higher in the search results will have a direct correlation to your ROI (Return On Investment).

Review Profile

Positive online reviews are not only great for SEO, but they are also awesome marketing for your business. But negative reviews are just as impactful. It is important to monitor and build your business’s review profile and this tool will allow you to do just that.

Citations (NAP)

NAP stands for Name, Address, and Phone Number. It is important to ensure that these three pieces of information are accurate across the internet. Google and other websites will evaluate how your business information is listed, if it is inconsistent or inaccurate then Google will not trust your business and therefore not rank it as high on online searches.

Google Analytics

How a person interacts with your website is very important to how Google will rank your website. If Google is interested in how people interact with your website, shouldn’t you be? This report will provide you with an overview of your data. For a more in-depth look at your information, we will also give you access to Google’s own interface to view your data.

Social Media Tracking

Google has stated that social media is not a direct ranking factor in its search algorithm. But that does not mean that it is not very important to your business. Not only can social media drive traffic to your website, but in many cases, it is one of the most prevalent places where you can interact with and engage your potential customers.

Reports Aren’t Everything – Along with the SEO Dashboard, you will receive tailored advice as to the next steps that your business should take to continue to develop your SEO and rank higher in online searches.